Brand Designer

Marcus Johnson

Worked at Airbnb.

Marcus Johnson is a brand designer with a background spanning both B2B and B2C environments. As a former senior brand designer at Airbnb, he developed expertise in building and evolving visual identity systems at scale, working across brand strategy, logo design, typography, and comprehensive brand guidelines. His skill set covers visual identity development, design systems architecture, packaging design, digital and print collateral, and art direction. He is proficient in Figma, Adobe Creative Cloud, and motion design tools, and brings hands-on experience with user research as it applies to brand perception. Marcus has worked across industries including tech, hospitality, retail, and financial services, giving him a broad perspective on how brand systems function in different market contexts.